Women's Entrepreneurship

Seeding Women's Entrepreneurship

The Model

Training

Fostering entrepreneurship training & leadership skills to give women the social capital to catapult into business leadership.

Funding

Providing access to seed fund capital and business expansion loans through microfinance institutions.

Distribution

Facilitating rural marketing & distribution by spotting new business opportunities in health, clean energy, water, sanitation.

Networking

Enabling access to a poor network of grassroots entrepreneurs, who act as a support system.

Context

Regions that have been hit by disasters, whether droughts, earthquakes, or floods, face the task of rebuilding their communities and lives in a more resilient manner. Trapped at the intersections of poverty, gender and other forms of marginalization, women are the worst affected in these zones. Socio-cultural norms deny them ownership of land, property and other capital assets, while traditional barriers restrict their livelihood options.

With limited education and training, and minimal access to resources, skills, and entrepreneurship opportunities, women in resource-poor geographies live in continued crises, and are pushed further to the margins.

Evolution

Inception: Since inception, SSP has developed a widespread network of Self-Help Groups (SHGs) with over 100,000 women that has gone beyond the first-steps of reconstruction and savings to build social, political, and economic competencies for its women members.

Social enterprise creation: In 2006, the SSP group of social enterprises was created as an ecosystem to nurture various aspects of the programme and to develop and refine the value chains to help the women succeed in hitherto untapped markets. This consortium of four enterprises currently facilitates formation and leadership of self-help groups, social enterprises, and community-centred initiatives in impact sectors such as clean energy, water and sanitation, health and nutrition, agriculture, and food security.

Sakhi Federations: SSP and its group of social enterprises have mentored women to lead community level umbrella-network of Sakhi SHGs and Sakhi Federations, launching a dynamic umbrella-network of 5,500 SHGs in the geographical regions of their work. The initiatives are strengthened through women’s leadership, and long- and short-term partnerships with local government bodies, state governments, and corporate houses.

Ecosystem support: SSP has created a robust ecosystem to support women’s entrepreneurship and leadership with a wide-ranging access to financial services, skill-building, and livelihoods generation planks, so women are able to make a meaningful social and economic contribution. This impact goes well beyond the project, and has a multiplier effect. SSP also builds the credit-worthiness of women so that they can avail initial start-up or seed capital.

WELI: The strategic goal of the Women’s Entrepreneurship and Leadership Institute is to build an overarching system for the future that teaches and nurtures entrepreneurial and leadership spirit among grassroots women. This WELI ecosystem will act as a local and state-level platform to facilitate the overall organization’s vision of facilitating women-led community initiatives for sustainable and inclusive development.

Collaboration: A crucial game-changer has been the creation of the SSP network of women entrepreneurs to work collaboratively with each other and to scale across and within sectors such as trading, services and production. SSP is currently partnering with the private sector and government for promoting rural businesses, marketing and distribution.

Approach

SSP’s training and mentorship eco-system provides women business skills, financial literacy, marketing support and links to large companies through a last mile distribution network, and start-up capital. Continuous business handholding and counselling by a local network of mentors further motivates women to expand their businesses and gradually move towards earning sustainable incomes and further taking on community roles as problem solvers and environment leaders.

SSP’s livelihood to entrepreneurship pathway focuses on:

  • Empowering ordinary self-employed women to recognize themselves as entrepreneurs.
  • Facilitating grassroots women to become effective last mile entrepreneurs by partnering with companies entering rural markets such as solar energy, water, sanitation, nutrition, etc.
  • Improving women’s access to resources – microfinance, skills and markets.
  • Establishing a course on entrepreneurship education to train ordinary self-employed women to recognize themselves as entrepreneurs and set up robust enterprises.
  • Develop a cadre of women mentors and leaders who act as the backbone of the entrepreneurs’ learning and exchange network.
  • Set up women-led resource centres that act as the go-to centre and platform for dialogue and linkages.
The Impact
The program has improved awareness, affordability, and accessibility for a range of socially responsible products in the rural villages of Maharashtra, Bihar, Kerala and Karnataka.
  • The micro-businesses started by Sakhis are providing an additional income stream and empowering them to be financially independent.
  • Sakhis have garnered significant social recognition through last mile business engagements.
  • SSP partnered with Gaavkhoj to launch an online platform that gives Sakhis and Consumers an opportunity to digitally order products. Digital Inclusion has emerged as one of the key unintended impacts of the past few years of the program.

SSP’s efforts in building rural women’s entrepreneurship has ushered in a holistic transformation in the lives of women associated with the network by enhancing their skills and business knowledge, helping them establish and scale their existing businesses and venture into new and innovative businesses.

These powerful tales of transformation have three dimension:

1) Entrepreneurial,
2) Social and
3) Financial

Women experience an improvement in their social status, both in the community and at the household level, supporting increased incomes, savings, and an improved credit portfolio.

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Women launched as entrepreneurs

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Loan amount disbursed to women through SSP's support

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Additional annual income generated through women led enterprises