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In the green hills of Kottathara in Wayanad, Kerala, a group of 20 women farmers transformed over two acres of unused land into bright fields of marigolds. With the support from Oak Foundation and guidance from SSP Wayanad, they started growing flowers that were once brought from other states for festivals like Onam and Dussehra. The women saw an opportunity to grow them locally, earn income, and make use of their own land.
They were trained in organic methodsβhow to prepare soil, plan intercropping with ginger and vegetables, prune plants, and manage pests naturally. Step by step, they converted barren plots into colourful and productive farms. Mixing flowers with food crops, they created farms that were not only beautiful but also supported biodiversity and soil health. Indigenous seeds from local farmers and regular field visits helped them learn and improve their methods.
The beginning was not easy. Clearing land and preparing the soil took time and effort. Rains damaged some crops, and prices in the market often changed. But the women continued with teamwork and support from SSP. Slowly, they became confident farmers who could manage their fields, pests, and irrigation effectively.
Their marigolds soon started filling local markets and temples, earning βΉ75,000 to βΉ1,20,000 per acre per season. The flowers also helped keep insects away from nearby vegetables. Through market links with Keravriksha Farmer Producer Company, they could sell their flowers throughout the year, even to paint industries during the off-season. Some farms now attract visitors who come to see the golden fields and learn about organic farming.
The project has improved family incomes and strengthened womenβs roles in their households and community. Many have invested in their childrenβs education and health. The initiative has also shown that local women can lead market-oriented, eco-friendly farming that supports both food security and sustainable livelihoods.
As Ramya, one of the farmers, said, βWhen we turned our unused lands into fields of marigolds, we realized that farming can give us beauty, income, and pride. Every flower we grow protects our crops and strengthens our future.β
Swayam Shikshan Prayog
12 November, 2025