Steps towards Entrepreneurs
The story behind the flax seed belongs to women from SC/ST category of Latur. These women wanted to do something which is helpful for their daily livelihood. But some women from these women were not allowed go out of home. During COVID-19 pandemic, most of the women lost their earning by means of daily wages.
These women approached Swayam Shikshan Prayog team for their guidance & support. SSP team motivated & guided the women to do business of roasted flex seeds. It is easily available for village farmers, organic & also useful to control blood pressure, diabetics & can be a versatile ingredients.
These nine women came together and formed “Umang Producer Group”. The group members took support from SSP team for entrepreneurship training on business skills and digital marketing for producing and marketing of roasted flax seeds in the market. They learnt about purchasing of raw material, processing, packaging marketing, sales, etc. With the knowledge they acquired, the Group started the business and launched a product named `Roasted Jawasai Flax Seed’. Earlier, the flax seeds were considered only for chutney making in their villages. The capital investment of this business was only rupees INR 1500 (20.46 USD) only. On the day of the launch, they received order worth INR 4,000 (54.57 USD). The Umang producer group members feel proud today.
These women now aims to sell the Roasted Jawasai flax seed product worth INR 15,000 (205 USD) in a month and plans to produce more varieties of fax seeds products to distribute in the market.
Editor : Sunita Patil