“The income from energy products takes care of our daily needs, as earnings from farming are saved for the future”
Reenu Sinha has seen many faces of life. Hardships & challenges brought her a powerful woman today. A strong believer in success, she is an inspiring leader from Soyiapur village in Gaya district of Bihar. She is a self-motivated Sakhi entrepreneur who promotes clean energy products in her neighbourhoods.
She has been selling induction cooktops, solar lamps, & LED bulbs for the last one year & earning an average income of INR 4,000 (USD 53) per month. “The income from energy products takes care of our daily needs, as earnings from farming are saved for the future, “says Reenu
In the last eight months, Reenu has managed to get 22 regular customers who purchase LED bulbs, Sanitary Pads and Bio-compost from her. For last mile marketing, distribution and sales Reenu leverages different networks of women – Self Help Group members, students and young girls who informally learns sewing and cooking from her. This has helped Reenu create awareness about her products and acquire new customers.
She developed and improved her skills in digital communication and received training from Swayam Shikshan Prayog. Use of smartphone and digital platform have helped her to strengthen her business. “Online meetings save travel time and cost; we can now learn sitting at home.” Reenu is moving from cash to cashless transactions and digital payments.
Reenu feels marketing, distribution and sales will be more effective if she sets up a store and expands her business to more villages.